End Tech Nightmares — Best Buy
Advertising
Visual Design
Overview
A horror inspired campaign that reimagines common tech issues as nightmares and positions Best Buy as the hero.
A horror inspired campaign that reimagines common tech issues as nightmares and positions Best Buy as the hero.
Problem
Electronics are marketed through specs and expertise, making tech feel overwhelming and inaccessible.
Electronics are marketed through specs and expertise, making tech feel overwhelming and inaccessible.
Insight
In a world where everyone thinks they’re a tech expert, no one feels confident when tech fails.
In a world where everyone thinks they’re a tech expert, no one feels confident when tech fails.
Team
Team
Swapna Dhar
Sydney Kidd
Swapna Dhar
Sydney Kidd
Role
Role
Art Direction
Visual Design
Art Direction
Visual Design
Tools
Tools
Photoshop
After Effects
Google Gemini
Photoshop
After Effects
Google Gemini
Duration
Duration
3 months
3 months
