Product
UX/UI
Eventbrite
Duration
4 months
Team
Swapna Dhar, Kinshasa Wilson, Jaylin Pinguil, Samiha Aarashi
Role
Product Thinking, User Experience Design, UI and Visual Design
Tools
Figma, Adobe Illustrator
OVERVIEW
Designing new features for Eventbrite to enhance the user’s event-searching and ticket-buying experience.
PROBLEM
An event app without a community.
Eventbrite feels more transactional as it lacks features that focus on community; something that people seek when going to events,
SOLUTION
Community-focused and people-first.
Eventbrite’s new features helps users plan with ease, discover events that feel right for them, and build lasting connections along the way.
DISCOVERY
Understanding user problems.
During the first phase, we wanted to get as much information as we can on our users and the problems they face. We conducted 12 interviews with people who fit our demographics aged 20-40.
What we heard:
“The photos and the videos on social media look amazing and get my attention fast.”
“I don’t use Eventbrite because it doesn’t really have the events I’m looking for.”
“I find events mostly through friends, Instagram, and sometimes TikTok. I’ll also check Dice sometimes, but usually, I hear about stuff first, then go look for tickets.”
AFFINITY MAPPING
We separated the information from the interviews into groups, further helping to develop our personas.
Here are the user insights we found:
Users want more information about the events before committing to it.
Users want to be able to find events they like more easily.
Users see events as a way to meet new people and build community.
DEFINE
Who exactly are our users?
After researching and interviewing users, we had to identify specific users who would use Eventbrite by creating personas.
Karina Evans
The Nightlife Lover
“I can never tell what an event is gonna be like.”
A 24 year old receptionist who loves partying and clubbing. She’s always trying to make sure the events she goes to are trustworthy.
Alex Kim
The Content Creator
“It can be kinda hard to find interesting events.”
A 36 year old content creator with a love for food. He’s always on the look for cool events he can share with his followers.
Donte Thorne
The Choreographer
“Going to events lets me meet new clients.”
A 28 year old choreographer who loves meeting new people. He’s always looking for potential clients when he’s at an event.
IDEATION
Turning insights into solutions.
Once we knew who our users and insights were, it was time to turn them into possible solutions using the HMW method.
How might we help Karina feel more confident about choosing events?
Vibe Check
In-depth information and a way for users to share their experiences and view reviews, ratings, and photos.
How might we make it easier for Alex to find events he’s actually interested in?
Eventi AI
An AI chatbot that can help users find events that best fit what they’re looking for.
How might we make it easier for Donte to make connections and find clients?
Icebreakers
An icebreaker chatroom that gives users the ability to connect and earn rewards.
SITE MAP
We added our features into the sitemap to see the easiest ways for users to navigate to it.
FEATURES
Vibe Check
Users can read in-depth information about an organizer’s past events before purchasing a ticket, such as arrival time, polls, and reviews.
During an event, users will get a notification asking them to complete a live poll in exchange for rewards. Eventbrite uses the data from the live polls to provide more information on those events.
Eventi AI
Users can speak to an AI chatbot called Eventi AI to help them find the perfect event for them. Eventi can ask more questions and use the answers to narrow down options.
Icebreakers
Users can connect with suggested users by entering a chatroom in which there are icebreaker prompts. If users want to stay in touch after the icebreakers, they can add them.
DESIGN SYSTEMS
We created an organized design system for Eventbrite, defining typography, color, illustrations, and grid systems.
TAKEAWAYS
Here’s what I learned:
Spending time identifying the problem through user interviews, insights, and POV statements leads to clearer, more meaningful design decisions later on.
Prototyping, testing, and refining repeatedly taught me how much stronger ideas become when they’re challenged and reshaped.
Distinguishing between nice-to-haves and essential features for an MVP, and how to make tradeoffs that still support user goals are important.