Swapna Dhar
Work
Archive
Resume
About
Lush
UI Design
Visual Design
Overview
Problem
Solution
Discovery
Researching Lush’s competitors
Before designing, I started to look at a few brands in the same space as Lush and analyzed their website, looking at how engaging it is and how well it was designed.
Visual Design
Brand Consistency
Engagement
Features a straightforward design. No flashy visuals which fits the brand’s values of simplicity and transparency.
Visual Design
Brand Consistency
Engagement
Features a clean, engaging design that is clearly branded through the use of brand colors.
Visual Design
Brand Consistency
Engagement
Offers a minimalist, organized design that is easy to use and navigate.
Analysis
What worked well and what didn’t?
I analyzed the current UI and noted down what stood out and what could be improved.
Process
Wire-framing
Before moving onto designing the user interface, I designed wireframes to organize content and serve as a basis for the redesign.
Design
Product Detail Page
The new design serves to make the purchasing process smoother and more intuitive by incorporating brand colors and organizing information clearly.
Making sure a website is responsive is important. Websites should be consistent across all breakpoints.
This design works for both light and dark mode.
Takeaways
Here’s what I learned:
Spending time identifying the problem through user interviews, insights, and POV statements leads to clearer, more meaningful design decisions later on.
Prototyping, testing, and refining repeatedly taught me how much stronger ideas become when they’re challenged and reshaped.
Distinguishing between nice-to-haves and essential features for an MVP, and how to make tradeoffs that still support user goals are important.
Design Systems
We created an organized design system for Eventbrite, defining typography, color, illustrations, and grid systems.
Let’s do some good.