Eventbrite
Case Study Video
Eventbrite is a popular event and ticketing platform. Our goal was to enhance the Eventbrite app and the user experience by identifying user problems and introducing new features that solve these problems.
Eventbrite is a popular event and ticketing platform. Our goal was to enhance the Eventbrite app and the user experience by identifying user problems and introducing new features that solve these problems.
Eventbrite is a popular event and ticketing platform. Our goal was to enhance the Eventbrite app and the user experience by identifying user problems and introducing new features that solve these problems.
My Role
My Role
UX Research, UX/UI Design, Motion Graphics
UX Research, UX/UI Design, Motion Graphics
Team
Team
Swapna Dhar, Kinshasa Wilson, Jaylin Pinguil, Samiha Aarashi
Swapna Dhar, Kinshasa Wilson, Jaylin Pinguil, Samiha Aarashi
Duration
Duration
4 months
4 mo
4 mo
Tools
Tools
Figma, Miro, After Effects, Illustrator
Figma, Miro, After Effects, Illustrator
Overview
Problem
Eventbrite lacks features that focus on the community aspect of going to events, making the app seem purely transactional.
Eventbrite lacks features that focus on the community aspect of going to events, making the app seem purely transactional.
Eventbrite lacks features that focus on the community aspect of going to events, making the app seem purely transactional.
Solution
Eventbrite’s new features helps users plan with ease, discover events that feel right for them, and build lasting connections along the way.
Eventbrite’s new features helps users plan with ease, discover events that feel right for them, and build lasting connections along the way.
Eventbrite’s new features helps users plan with ease, discover events that feel right for them, and build lasting connections along the way.
Competitors
As we start to research, we identified the three top competitors and analyzed their strengths and limits.
As we start to research, we identified the three top competitors and analyzed their strengths and limits.
Discover
01
Case Study Video
Empathy Interviews
We interviewed people that fit our proto-personas in order to identify key insights and pain points.
We interviewed people that fit our proto-personas in order to identify key insights and pain points.
“The photos and the videos on social media look amazing and get my attention fast.”
“The photos and the videos on social media look amazing and get my attention fast.”
“The photos and the videos on social media look amazing and get my attention fast.”
“I’m able to explore the different cultures, try new things and just look around for anything interesting. It’s also great for being able to hang out with friends there.”
“I’m able to explore the different cultures, try new things and just look around for anything interesting. It’s also great for being able to hang out with friends there.”
“I’m able to explore the different cultures, try new things and just look around for anything interesting. It’s also great for being able to hang out with friends there.”
“Mostly through friends, Instagram, and sometimes TikTok. If an event is popular, it usually pops up on my feed. I’ll also check Dice sometimes, but usually, I hear about stuff first, then go look for tickets.”
“Mostly through friends, Instagram, and sometimes TikTok. If an event is popular, it usually pops up on my feed. I’ll also check Dice sometimes, but usually, I hear about stuff first, then go look for tickets.”
“Mostly through friends, Instagram, and sometimes TikTok. If an event is popular, it usually pops up on my feed. I’ll also check Dice sometimes, but usually, I hear about stuff first, then go look for tickets.”
Personas
We created personas based on our research and empathy interviews.
We created personas based on our research and empathy interviews.
Karina Evans
Karina Evans
Nightlife Lover, 24
Nightlife Lover, 24
Karina is only interested in going to an event if she knows what to expect.
Karina is only interested in going to an event if she knows what to expect.
How might we give users the opportunity to share their experiences?
How might we give users the opportunity to share their experiences?
A way for users to share their experiences and look at reviews, ratings, and photos.
A way for users to share their experiences and look at reviews, ratings, and photos.
Alex Kim
Alex Kim
Foodie Content Creator, 36
Content Creator, 36
Alex needs an easier way to plan group outings with his friends.
Alex needs an easier way to plan group outings with his friends.
How might we make it easier for users to schedule events with a group?
How might we make it easier for users to schedule events with a group?
A group chat that allows users to utilize AI to make planning for an outing easier.
A group chat that allows users to utilize AI to make planning for an outing easier.
Ellie Williams
Ellie Williams
Avid Concert Goer, 21
Avid Concert Goer, 21
Ellie needs to find events she likes easily without going out and wasting her time and money.
Ellie needs to find events she likes easily without going out and wasting her time and money.
How might we help users know if the event is worth their payment and time?
How might we help users know if the event is worth their payment and time?
An advanced filter that lets her filter out events based on her interests and needs.
An advanced filter that lets her filter out events based on her interests and needs.
Donte Thorne
Donte Thorne
Choreographer, 28
Choreographer, 28
Donte needs a better way to find and maintain contact with peers he meets at events.
Donte needs a better way to find and maintain contact with peers he meets at events.
How might we help users make networking successful and more engaging?
How might we help users make networking successful and more engaging?
An ice breaker chat room that gives users the ability to connect and earn rewards.
An ice breaker chat room that gives users the ability to connect and earn rewards.
Define
02
App Map
Based on Eventbrite’s existing app, we mapped out where the features would go and connect.
Based on Eventbrite’s existing app, we mapped out where the features would go and connect.
Wireframes & User Testing
From the rough paper sketches, we moved onto low fidelity wireframes, constantly reiterating through usability testing and user feedback.
Takeaways
Users expected to see more information regarding events.
Users found uploading a schedule confusing.
Some parts of the filter wasn’t to clear to users.
Users wanted the icebreakers to be more customizable.
Design & Development
03
Work
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