Karina Evans
Nightlife Lover, 24
Needs
Is only interested in going to an event if she knows what to expect.
How might we...
Give users the opportunity to share their experiences?
Solution → Vibe Check
A way for users to share their experiences and view reviews, ratings, and photos.
Alex Kim
Foodie Content Creator, 36
Needs
An easier way to plan group outings with his friends.
How might we...
Make it easier for users to schedule events with a group?
Solution → Vibe Check
A group chat that allows users to utilize AI to make planning for an outing easier.
Donte Thorne
Choreographer, 28
Needs
A better way to find and maintain contact with peers he meets at events.
How might we...
Help users make networking successful and more engaging?
Solution → Vibe Check
An ice breaker chat room that gives users the ability to connect and earn rewards.
Empathy Interviews
As we start to research, we identified the three top competitors and analyzed their strengths and limits.
“The photos and the videos on social media look amazing and get my attention fast.”
“I’m able to explore the different cultures, try new things and just look around for anything interesting. It’s also great for being able to hang out with friends there.”
“Mostly through friends, Instagram, and sometimes TikTok. If an event is popular, it usually pops up on my feed. I’ll also check Dice sometimes, but usually, I hear about stuff first, then go look for tickets.”
✧ Overview
Eventbrite is a popular event and ticketing platform. Our goal was to enhance the Eventbrite app and the user experience by identifying user problems and introducing new features that solve these problems.
Problem
Eventbrite lacks features that focus on the community aspect of going to events, making the app seem purely transactional.
Solution
Eventbrite’s new features helps users plan with ease, discover events that feel right for them, and build lasting connections along the way.
✧ Discover
Competitors
As we start to research, we identified the three top competitors and analyzed their strengths and limits.
Users can read insights about an organizer’s past events before purchasing a ticket. They can also rate, review, and answer polls during and after events to unlock rewards.
Problem
Users need to know the reputation of event organizers and venues so they can pick the safest and most popular event.
Solution
Users are able to view past event turn out and share their own experiences, which manages their expectations and helps others get informed.
Users can create a group chat, set event time and day preferences, and use AI to figure out the best day to go to an event.
Problem
Users need an easier way to sign up for events with their group of friends while navigating schedule conflicts.
Solution
Creating a group chat and having AI predict the best day to go based on everyone's preferences makes it easier to sign up for events as a group and allows friends to easily discuss their plans.
Through conversation starter icebreakers, users are able to connect with one another and foster long term relationships. Rewards and badges are given and go towards future event discounts.
Problem
Users wants to elevate their career growth through networking, and they need a way of connecting and maintaining contact with peers.
Solution
After participating in Let's Connect, users can find people quicker and be confident going to events with users they meet. Maintaining his new contacts outside events also became more fun and engaging.
✧ Deliver
Design System
We reimagined Eventbrite as a space where people connect through energy and fun. The goal of this design is to create community and celebrate shared experiences.
Metrics
✧ 55% of users reported they felt confident in what event they signed up for after using Vibe Check.
✧ At least 40% of active users create group chats, with around 25% using Eventbrite AI.
✧ Over 20% reported making a new connection through Keep in Touch.
Takeaways
By creating features that focus on community building and the needs of our users, we made Eventbrite more friendly, connected, and safe. Now, it’s an app where people can connect with each other, not just sign up for events.
Resume
Let's talk!
