Pandora
Branding
Advertising
Overview
A fresh, modern take on a well known music & radio app.
A fresh, modern take on a well known music & radio app.
Problem
Pandora's branding feels outdated and doesn't reflect inventive features when it comes to music discovery.
Pandora's branding feels outdated and doesn't reflect inventive features when it comes to music discovery.
Solution
Pandora's rebrand introduces a more innovative and expressive identity to reflect Pandora's personalized approach to music discovery.
Pandora's rebrand introduces a more innovative and expressive identity to reflect Pandora's personalized approach to music discovery.
Team
Team
Swapna Dhar
Hailey Ho Sang
Swapna Dhar
Hailey Ho Sang
Role
Role
Branding
Art Direction
Advertising
Branding
Art Direction
Advertising
Tools
Tools
Photoshop
Illustrator
Figma
Photoshop
Illustrator
Figma
Duration
Duration
4 months
4 months
Design System
Applications
Campaign
