See Her — Planned Parenthood
Advertising
Visual Design
Overview
“See Her” is a campaign that brings their stories into view, making their lives impossible to ignore.
“See Her” is a campaign that brings their stories into view, making their lives impossible to ignore.
Problem
After Roe v. Wade was overturned, abortion bans put women’s lives at risk, while the conversation focused on protecting fetuses.
After Roe v. Wade was overturned, abortion bans put women’s lives at risk, while the conversation focused on protecting fetuses.
Insight
People react more strongly to the idea of “losing a life” than to women losing autonomy, health, or safety.
People react more strongly to the idea of “losing a life” than to women losing autonomy, health, or safety.
Team
Team
Swapna Dhar
Swapna Dhar
Role
Role
Art Direction
Visual Design
Art Direction
Visual Design
Tools
Tools
Photoshop
Illustrator
After Effects
Photoshop
Illustrator
After Effects
Duration
Duration
3 months
3 months
